Okay. So I’ve started a new online venture and it’s about 3 minutes old.

It’s gonna be young, vibrant, alive with a plethora of multimedia products rolling out that will bring in the riches for years to come … and I’ll live happily ever after. Yay!

But there was this little (annoying) niggle going on in the back of my mind. Was I aiming to be just another in a swarm of others? That question lingered.

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Then the other night I was listening to an Audible aubdiobook I purchased a while back - it’s a pretty neat setup this Audible thing. The audio was something about finding your passion - 4 hours long.

And you know what? I got really into this thing.

Write down what excites you, what send chills down your spine, what animates you … that kinda thing.

“Give Yourself Permission to Explore”, says the nice lady on the audio. Okay. I do.

I reckon I’m a fairly creative person so I go to the extremes and jot down the lot. The Plan.

And then I go to bed.

Obviously, during my sleep, my mind went ape shit messing around with all the ideas cause when I woke up I had it. I got it.

My core focus was going to be how to be different in a sea of sameness, helping startups differentiate themselves.

So you now notice the header of this blog - it’s changed. The message is different.

Products are still on the agenda, it’s just a slight change in focus. I may just have found my passion.

Lets see where it heads.

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Note: if you don’t get where the purple cow thingy comes in then well … you should! Google it.